Concept Board

Research:

I researched three different artists.  I ultimately chose Ivan Chermayeff and Tom Geismar.  I chose this duo because they created many well known logos.  Below is my research:

1. ED FELLA- 1980’s

• spent 30 years as a commercial artist in Detroit
• In 1987 he began teaching design at the California Institute of the Arts

I am interested in Ed Fella because he created his own unique style/design.   He also helped influence other designers.

http://www.designishistory.com/1980/ed-fella/

2. IVAN CHERMAYEFF AND TOM GEISMAR - 1950’s

• been in business since 1957
• designed logos for Chase Bank, National Geographic, Merck, Mobil, PanAm, PBS and many others
• Both Chermayeff and Geismar studied at the Yale University School of Art and Architecture
• Created logos of Armani Exchange, the Library of Congress, Pan Am

I am interested in Ivan Chermayeff and Tom Geismar because the designed many iconic brands that are still used today.

http://www.designishistory.com/1960/chermayeff--geismar/

http://images.businessweek.com/ss/10/02/0201_worlds_most_influential_designers/7.htm

3. MILTON GLASER- 1950’s

• not as clean cut (wavy)
• had own, different, unique style
• studied painting, typography and illustration
• founder-editor of Push Pin Graphics magazine
• inspired by Pop and Op art
• From NYC

I am interested in Milton Glaser because he designed the I <3 NY logo, which is very well known.

http://www.designishistory.com/1960/milton-glaser/

http://www.moma.org/collection/artist.php?artist_id=2188

Concept Board: